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Published by Sébastien Hayez

Wim Crouwel (1928- )

Written by Sébastien Hayez, 5 years ago, 1 Comment

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Willem Hendrik (Wim) Crouwel
(Groningen, 1928) is a Dutch graphic designer and typographer.

  • 1947-1949: studied Fine Arts at Academie Minerva in Groningen, Netherlands. 
    Also studied typography at what is now the Gerrit Rietveld Academie in Amsterdam.
  • In the 1950s: worked as a teacher at the Royal Academy for Art and Design in Hertogenbosch (currently called Akademie Voor Kunst en Vormgeving St. Joost or AKV|St. Joost) and at the predecessor of what is now the Gerrit Rietveld Academie.
  • 1963: one of the founders of the design studio Total Design (currently named Total Identity).
  • From 1964 onwards: Crouwel was responsible for the design of the posters, catalogues and exhibitions of the Stedelijk Museum in Amsterdam.
  • 1967: designed the typeface New Alphabet, a design that embraces the limitations of the cathode ray tube technology used by early data display screens and phototypesetting equipment and thus only contains horizontal and vertical strokes. This work have never been used, except on a Quaadrat serie. According to himself, New Alphabet was ‘over-the-top and never meant to be really used’. However, as unreadable as it was, it made a comeback in 1988 when designer Brett Wickens used a version of the font on the sleeve of Substance by Joy Division.
  • 1970: Dutch pavilion for Expo ’70 (Osaka, Japan). A design of Crouwel that is well known in the Netherlands is that of the Number Postage Stamps for the Dutch PTT (in circulation from 1976–2002). 
  • 1965-1985: Connected to the department of industrial design of the Delft University of Technology.
  • 1987-1993: Professor in the fields of History, Arts and Culture Studies at the Erasmus University Rotterdam.
  • 1985–1993: Director of the Museum Boijmans Van Beuningen in Rotterdam.

Complete biography

About Sébastien Hayez

Art director, graphic designer & illustrator from Lyon, France. Admin at Co-admin of the Facebook group Archives Graphiques Curator at Writer at The Shelf, issue 2.

  1. AriannaApril 23, 2014, 8:37 am

    Love his story.

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