Arts & Métiers graphiques (1927-1939)

Arts & Métiers graphiques
68 issues
Approximately 4000 copies per issue
31 x 24.5 cm
70 pages
Texts in french & english
Initial price between 30-45 francs,
but was 9 times more after the first year of publication.



For thoose who are looking for more informations, you can have a look at this website dedicaced to Arts & Metiers Graphiques. The entire run of Arts et Métiers Graphiques is preserved at the RIT Wallace Library to enrich the education of students in these disciplines. The content of Arts et Métiers Graphiques may be accessed via the AMG Database by using one of five different search criteria: author, keyword, title, plate process & Issue.


Arts et Métiers Graphiques, (AMG), was a prominent French graphic arts magazine that published 68 issues from 1927 to 1939. Charles Peignot, head of the French typefoundry Deberny et Peignot, created the publication. Deberny et Peignot was the leading company of its kind in France. It manufactured not only thousands of metal type designs, but also machinery, furniture, and accessories for sale to the typesetting and printing industries.

Charles Peignot, a young visionary with presses, metal type, and personal connections at his disposal secured his legacy in graphic arts history with the publication of Arts et Métiers Graphiques. In it, he wanted to cover “all the subjects near or far from printing, of its history, and its diverse contemporary manifestations.” In over ten years of publication Peignot’s wide editorial goal encompassed subjects ranging from illustration, the history of the book and printing techniques and the then-expanding disciplines of advertising design and modern art photography. The magazine also featured regular reviews of fine limited-edition books and reprints of classical literature excerpts in typographically innovative layouts. Each edition was printed on high-quality papers with frequent tipped-in plates and inserts. Until the Second World War forced the magazine to cease production, Arts et Métiers Graphiques was one of the highest standards for graphic arts magazines of its time.

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Modern Publicity

Modern Publicity was an annual published since 1930. During the beginning of the 1980th it was renamed World Advertising Review.

The first publisher were Mercer Frank A. (1941-1958), Moody Ella (1959-1966), Wilfrid Walter, Felix Gluck (1967-1978), Philip Kleinman (1982 – 1991).
The annual appear in the U.K., at the same time as the Gebrauchgraphik magazine in Germany. The two points of view were quite different, when the german issue were mostly focused on art-deco, jugenstil or other design trend, the U.K. annual spend more time with functionnalism and the new-born modernism.

I don’t try to give you an analysis of the layout, I just have a look at a 1977 annual. Anyway, compared to another great annual ressource, Modern Publicity appear to be very confusing compared to the Graphis annuals of the same period. The size is smaller (10.9 x 8.5 inches) and the pictures are sometime quite tiny to appreciate fully the creation.

Anyway it’s an important publication, Graphis start his annual in 1952, when Modern Publicity appear since 1930!

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Pictures are taken from a complet google search, from ebay seller and other bookstore or flickr account (Insect54, Unit Edition). If your picture is not credited, write an email.

Annual can be found very easily, the standard price is around 30 to 50 US$.
You can send a message if you want some informations.

Igildo G. Biesele (1930-?)

Born in Basle, 28 december 1930.

  • Attented preliminary course & full course in Graphics at the Kunstgewerbeschule (School of Arts & Crafts) in Basle, followed by Scholarship for further profesionnal training at the Ecole de Paul Colin, Paris.
  • Three years activity on Marshall Plan projects in Paris.
  • 1953-59: Freelance artist in the graphic studio of the J.R. Geigy company, Basle: productive participation in the creation of the company’s internationnalt known house style. Working & study visit to New York, USA, sponsored by the company.
  • 1960: Opened his own studio in collaboration with his wife Renate van Oyen. Application of a clear functional style to applied graphics. In addition to his wide-ranging studio work, has taught at a nmber of schools:
    • 1962-64: Kunstgewerbeschule Biel/Bienne
    • 1967-68:  Visiting professor for Graphic Design, National Institute of Design, Ahmedabad, India.
    • Since 1962: at the Kunstgerwerbeschule Basle.
  • Designed & published a graphic protfolio 1976: ten variations on the theme “Homage to Lionel Hampton”.
  • 1977: First book Graphic Design International, ABC Verlag.
  • Since 1972: independant artistic work on image variations of an experimental type.
  • 1981: Second book Graphic Design Education, ABC Verlag.
  • 1986: Third book Experiment Design, ABC Verlag.
Some of his works can be found here. If you have any informations about Igildo Biesele, please send a message.


De Stijl (Edited by Theo van Doesburg, 1917-1932)

De Stijl (magazine)
Edited by Theo van Doesburg
28,5 x 21,5 cm

I won’t try to describe what was De Stijl and what theese magazines were, a list of links will end this entry better than I can describe.

But for designers & others who want to have a better idea, we can say that De Stijl, is probably one of the first avant-garde movement wich realized a synthesis of many arts. And for the graphic design part, it’s with russian constructivism, the father of Bauhaus, Purism & Swiss style (International Style): the first modernist movement.

Each issue is composed by letterpress and printed on 10-12 light pages. All the issues (1917-1932) represents more than 1299 pages, more than 5 kg.

What can be amazing now, is that this magazine is mainly about concept, ideas and words. Few pictures are reproduced, maybe 3-4 per issues. So at this time, artists were not involved in “style” but in concept of design, as the name of this movement doesn’t describe.

For the few ones who can buy somes issues, it’s very rare to find one. The last one published in 1932 cost 2200 euros (this single issue). You can always ask me the name of the bookseller. An for the others, a reprint was released in 1968 by A’dam, Polak & v.Gennep, this book is quite rare and hard to find (prices are between 168 to 425 euros).

L’Officiel de la Mode (1921- )

Magazine of fashion & luxe, L’Officiel, published in 70 countries, is the oldest Frenchwomen’s magazines. For over 80 years he followed his time and discover the French spirit of elegance, the talents of sewing, but also new places, exhibitions, interior design, architecture. The movements of society are treated lightly and fun. Its 500,000 readers in France are women fashionable and cultivated large cities that will keep 35-year life.

Nothing else to say, that this site is the archive of all the 788 issues published since 1921.
My selection of covers is very short and centered into what I think is the most interesting part : the french Art Deco lettering work.

Visit the Complete archives.