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Published by Sébastien Hayez

Publimondial (Paris, France – circa 1942-1960′)

Written by Sébastien Hayez, 6 years ago, 1 Comment
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Publimondial
Revue internationale des arts graphiques & des techniques publicitaires

(The magazine of graphic arts & advertising technique)
Published by Art & Publications
Directed by André Roulleaux

Published between 1942  to circa 1960 (publication was not regular, no date found for the first issue, nor the end of publication)
Written in french, english, german & spanish
Front cover in color
72 pages, mostly in black & white, few in colors
Distributed in 24 countries (from Europe to Cuba,  north & south America, China, Africa, etc.

Publimondial is one of this magazines, fallen in disgrace and follower of the most famous ones, like Gebrauchsgraphik or Graphis. It deal, like  it competitor with all the aspect of graphic art & advertising: from window display to identity, from advertising to photography and illustration.

Chapters were short, 6 pages seems to be the longer ones. 20 entries can compose a single issue of 72 pages. The main difference with others graphic design magazine is the translation into spanish: distributed in Cuba, Mexico, Uruguay it introduce the european & american advertising art in the hispanic culture.

 

Some issues were special issue. Like this one about Printer’s progress, or about Graphic art in the Netherland.

Publimondial is the reflection ofArt at the service of Business in Commerce and Industry the commercial artist’s  work  is neede to create trade marks and to illustrate selling arguments. Thus a contact is established wich calls for up to date documentation.

Publimondial the modern businessman’s permanent guide furnsishes this documentation and publishes the best graphic creations in advertising. It is also the professional manual of the draughtsman and the technician. To the science of salesmanship it also adds the art of the designer.

Click on the thumbnails to view full size.

Most of the pictures comes from Bustrbright’s flickr.
Thanks to Michel Wlassikoff for his picture of issue n°12.

Prices are between 15 to 50 euros & more. Send a message if you want more information about this book.

About Sébastien Hayez

Art director, graphic designer & illustrator from Lyon, France. Admin at Designers-books.com Co-admin of the Facebook group Archives Graphiques Curator at agfronzoni.com Writer at The Shelf, issue 2.

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