New Graphic Design
Issue 1 for september 1958
International Review of graphic design & related subjects
German, english & french
25 x 28 cm, 9¾ x 11 in
- The influence of Modern Art on Contempory Graphic Design
- Industrial Design
- Experimental Photography in Graphic Design
- The best recently designed Swiss Posters 1931-1957
- The Ulm Experiment and the Training of the graphic designer
- “The unknow Present.” An Exhibition with a special theme for the Globus store, Zurich
- Book Reviews
- Pro domo
Neue Grafik, the “International Review of graphic design and related subjects,” was initiated by designer Josef Müller-Brockmann and published in eighteen issues between 1958 and 1965 by an editorial collective consisting of him, Richard Paul Lohse, Hans Neuburg und Carlo Vivarelli ( LMNV ). The complete volumes are now available in an excellent facsimile reprint from Lars Müller Publishers.
From a historical point of view, Neue Grafik can be seen as a programmatic platform and effective publishing organ of Swiss graphic design, an international authority in its field at the time. Protagonists of the Swiss school and its rigorous Zurich faction lead an essential discourse on the foundations of current communication and constructive design. The influence of this movement cannot be overstated. The Swiss school, also called “International Style,” became exemplary for the conceptual approach to corporate design of increasingly globally operating corporations and an influential precursor in the design of individual projects, such as posters, exhibitions, and publications.
Neue Grafik is an important point of reference in the recent history of graphic design. After the heights of the digital revolution now follows a renewed concern for matter-of-fact concepts and clear form languages. This explains the interest in the almost fundamentalist stance of the four Zurich-based designers, who were responsible for the content of the magazine.