Modern Publicity was an annual published since 1930. During the beginning of the 1980th it was renamed World Advertising Review.
The first publisher were Mercer Frank A. (1941-1958), Moody Ella (1959-1966), Wilfrid Walter, Felix Gluck (1967-1978), Philip Kleinman (1982 – 1991).
The annual appear in the U.K., at the same time as the Gebrauchgraphik magazine in Germany. The two points of view were quite different, when the german issue were mostly focused on art-deco, jugenstil or other design trend, the U.K. annual spend more time with functionnalism and the new-born modernism.
I don’t try to give you an analysis of the layout, I just have a look at a 1977 annual. Anyway, compared to another great annual ressource, Modern Publicity appear to be very confusing compared to the Graphis annuals of the same period. The size is smaller (10.9 x 8.5 inches) and the pictures are sometime quite tiny to appreciate fully the creation.
Anyway it’s an important publication, Graphis start his annual in 1952, when Modern Publicity appear since 1930!
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Pictures are taken from a complet google search, from ebay seller and other bookstore or flickr account (Insect54, Unit Edition). If your picture is not credited, write an email.
Annual can be found very easily, the standard price is around 30 to 50 US$.
You can send a message if you want some informations.