First a surfer, then a designer, that’s how you can explain the success of the author of the 1964 Endless Summer poster.This silkscreened californian icon could be seen in any local garage by the time – the original prints still can be found for 2000 $.
Then art director of Surf Magazine, while still studying at Cal Arts, he later was asked to design loads of concert posters and set up the Pinnacle Studio to promote shows by Jimi Hendrix or The Who. Hired as art director at Capitol Records, he designed 300 record covers for the likes of Blondie (Eat to the Beat), The Beatles (Magical Mystery Tour), or P.I.L. (This is what you want…). Both of these activities allowed him to create a few groundbreaking graphics that are now part of the popular culture. Because as Tom Berg wrote: “He watched the counter-culture – for which he’d become an artistic voice – get swallowed by corporate culture.”