designers books

Published by Sébastien Hayez

Graphic Design
in Swiss Industry (Hans Neuburg, 1965)

Written by Sébastien Hayez, 4 years ago, 0 Comments

Schweizer Industrie Grafik
Graphisme industriel en Suisse
Graphic Design in Swiss Industry

Hans Neuburg
Graphic design: Hans Neuburg & Walter Bangerter

ABC Verlag, Zurich

Text in german, french & english.
25 x 25,5 cm
200 pages
Printed in black and 1 color spor (red, blue, green, yellow) with 2 pictures in full color.
Some documents taken from the periodical “Neue Grafik”


  • Preface
  • Prefatory word by Max Bill
  • Introduction Hans Neuburg
  • Materials for written & internal communication
    • Business stationery
    • Headed writing-paper
    • Envelopes
    • Invoice forms
    • Address labels
  • Symbolisation
    • Emblems
    • Trade-marks
    • Written characters
    • Logotypes
  • Newspaper publicity
    • Advertisements in technical periodicals
    • Advertisements in daily newspaper
  • Documentation & information
    • Publicity leaflets
    • Folded prospectuses
    • Information brochures
    • Lists of references
    • Folders
    • Various bulletins
    • Annual reports
    • Catalogues
    • Firm’s newspaper
    • Instruction manuals
    • Jubilee celebration publications
    • Factory monographs
  • Wrappings for goods
    • Packings for manufactured product
    • Labels
  • Three-dimensional publicity
    • Stands at exhibitions & trade fairs
    • Display-windows
  • Outdoor publicity
    • Factory & firm signs
    • Railway inscriptions
    • Inscriptions on vehicles
  • Miscellaneous
    • Calendars
    • Posters
    • Greeting cards
    • Gift articles
  • Designing
    • Industrial design by graphic artists
  • Symbolism in industry
  • Index firms
  • Index designers, photographers & agencies


Here’s the entire book, excepted the text pages.

_MG_7740 _MG_7741 _MG_7742 _MG_7743 _MG_7744 _MG_7745 _MG_7746 _MG_7747 _MG_7748 _MG_7749 _MG_7750 _MG_7751 _MG_7752 _MG_7753 _MG_7754 _MG_7755 _MG_7756 _MG_7757 _MG_7758 _MG_7759 _MG_7760 _MG_7761 _MG_7762 _MG_7763 _MG_7764 _MG_7765 _MG_7766 _MG_7767 _MG_7768 _MG_7769 _MG_7770 _MG_7771 _MG_7772 _MG_7773 _MG_7774 _MG_7775 _MG_7776 _MG_7777 _MG_7778 _MG_7779 _MG_7780 _MG_7781 _MG_7782 _MG_7783 _MG_7784 _MG_7785 _MG_7786 _MG_7787 _MG_7788 _MG_7789 _MG_7790 _MG_7791 _MG_7792 _MG_7793 _MG_7794 _MG_7795 _MG_7796 _MG_7797 _MG_7798 _MG_7799 _MG_7800 _MG_7801 _MG_7802 _MG_7803 _MG_7804 _MG_7805 _MG_7806 _MG_7807 _MG_7808 _MG_7809 _MG_7810 _MG_7811 _MG_7812 _MG_7813 _MG_7814 _MG_7815 _MG_7816 _MG_7817 _MG_7818 _MG_7819 _MG_7820 _MG_7821 _MG_7822

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