designers books

Published by Sébastien Hayez

Graphic Design
in Swiss Industry (Hans Neuburg, 1965)

Written by Sébastien Hayez, 4 years ago, 0 Comments

Schweizer Industrie Grafik
Graphisme industriel en Suisse
Graphic Design in Swiss Industry

Hans Neuburg
Graphic design: Hans Neuburg & Walter Bangerter

ABC Verlag, Zurich

Text in german, french & english.
25 x 25,5 cm
Hardcover
200 pages
Printed in black and 1 color spor (red, blue, green, yellow) with 2 pictures in full color.
Some documents taken from the periodical “Neue Grafik”
1965

Contents

  • Preface
  • Prefatory word by Max Bill
  • Introduction Hans Neuburg
  • Materials for written & internal communication
    • Business stationery
    • Headed writing-paper
    • Envelopes
    • Invoice forms
    • Address labels
  • Symbolisation
    • Emblems
    • Trade-marks
    • Written characters
    • Logotypes
  • Newspaper publicity
    • Advertisements in technical periodicals
    • Advertisements in daily newspaper
  • Documentation & information
    • Publicity leaflets
    • Folded prospectuses
    • Information brochures
    • Lists of references
    • Folders
    • Various bulletins
    • Annual reports
    • Catalogues
    • Firm’s newspaper
    • Instruction manuals
    • Jubilee celebration publications
    • Factory monographs
  • Wrappings for goods
    • Packings for manufactured product
    • Labels
  • Three-dimensional publicity
    • Stands at exhibitions & trade fairs
    • Display-windows
  • Outdoor publicity
    • Factory & firm signs
    • Railway inscriptions
    • Inscriptions on vehicles
  • Miscellaneous
    • Calendars
    • Posters
    • Greeting cards
    • Gift articles
  • Designing
    • Industrial design by graphic artists
  • Symbolism in industry
  • Index firms
  • Index designers, photographers & agencies

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Here’s the entire book, excepted the text pages.

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