designers books

Published by Sébastien Hayez

Ruder fundamentals

Written by Matt Lamont, 2 years ago, 0 Comments

Emil Ruder fundamentals
four lectures from the 1950s by the master of timeless typography, 2013, 1st ed.

Designed by Helmut Schmid (b. 1942)

Author: Helmut Schmid

Publisher: Seibundo Shinkosha
Japan, 11.875 x 9″
80 pp.
English / Japanese

With fundamentals (Wesentliches), Ruder set creative typography on fundamental ground. The plane, the line, the word, rhythm, the four articles published between 1957 and 1959 in the Swiss TM, appeared also in the German Druckspiegel in 1959 and in 1972 in the Swedish grafisk revy. The work on fundamentals initiated Ruder’s magnum opus, Typographie. With fundamentals published for the first time in English and Japanese, the background of the art inspired typography of Ruder will enthuse the student and the professional.– Helmut Schmid

In this series of articles, free of the confines of any single, narrow, specialized field, Ruder discusses at will the formation principles of typography in relation to the cultures, natural sciences, politics and societies of all times and places. In addition, Ruder’s fundamental thinking always sheds light on the relationship between human life and technology. Half a century has passed since this work was published. It is precisely because historic styles are today consumed superficially that it is worthwhile to review afresh the attitude the author takes in this work dealing with the principles of the creation of typography in terms of the relationship between society and technology. – Kiyonori Muroga, Idea magazine16198737764_f3143d09c0_b 16198737824_8f03227c20_b 16201159873_c91fd753ba_b 16613784717_07201af610_b 16633524978_48812b9945_b 16633525058_f081fb62fa_b 16633693540_aaf0f7bbc7_b 16634972599_2efd98cddf_b 16634972689_be0f6b8550_b 16795216826_b704693279_b 16795216936_86fd0bf8c3_b

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