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Published by Sébastien Hayez

Basic Typography (Rüedi
Ruegg & Godi Fröhlich, ABC verlag – 1972)

Written by Sébastien Hayez, 7 years ago, 3 Comments
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Basic Typography
Rüedi Ruegg &
Godi Fröhlich
ABC Verlag
1972

Text in German, French, and English.
10.25 x 10 hardcover book with dustjacket

Introduction by Joseph Müller-Brockmann
Craft & Art by Paul Rand

Table of content

Typographic measurement systems

Production techniques
Hand composition
Linotype / Intertype
Monotype
Cold type composition
Photocomposition machines for headline setting and job work
photo typesetting
Automation in composition

Typographic elements
The signle letter
The word
The line
The column

Formal aspects
Contrasts
Proportions
Rythm
Variations
Black & grey
Colour
Possibilities of designing an advertisment
The typographic grid

Working principles
Course of a typographic work
Preparation of the copy
Typographic matrix

Applied typography
Books, magazines, brochures
Advertisments
Posters
Packaging, labels
Business stationary
Corporate identity by typography

Development of type forms

View all the pictures in my Flickr set.
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7 copies could be found, prices are between 30 euros to 188 US$. You can send a message if you want some informations.

About Sébastien Hayez

Art director, graphic designer & illustrator from Lyon, France. Admin at Designers-books.com Co-admin of the Facebook group Archives Graphiques Curator at agfronzoni.com Writer at The Shelf, issue 2.

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