Found via ISO50, these wonderful catalogues are a nice introduction to the work of Wolfgang Schmittel, author of 3 excellent books published during the 1970′ by Zurich based ABC Verlag.
Schmittel was the art director and director of communication for Braun from 1952 to 1981. he is considered the forefather of the corporate identity and corporate design (along with F.H.K Henrion and many other great designers).
Some posts are coming soon: a portrait of the main, then the book stories of 3 essays on corporate identity and graphic design.


